Course Module

Business Development Fundamentals

• Understanding BD roles & responsibilities
• Market research and opportunity identification
• Lead generation techniques

Strategic Business Development & Growth Planning

• Business expansion strategies
• Identifying and entering new markets
• Competitive analysis and positioning

Sales & Business Development Synergy

• Difference between sales and business development
• Aligning BD and sales for revenue growth
• Building a robust sales pipeline

Key Account & Relationship Management

• Managing large and strategic accounts
• Customer retention & relationship marketing
• Client communication and engagement strategies

Negotiation & Deal Closing Techniques

• High-stakes negotiation strategies
• Influencing and persuading decision-makers
• Win-win deal structuring

Digital Business Development & Lead Generation

• Leveraging LinkedIn, Facebook, and online tools
• Email marketing for B2B lead generation
• CRM & marketing automation strategies

Proposal Writing & Business Pitching

• Writing compelling business proposals
• Pitching techniques for investors and clients
• Effective storytelling in BD

Partnership Development & Strategic Alliances

• Building joint ventures and strategic partnerships
• Evaluating and selecting business partners
• Contract negotiation best practices

Data-Driven Decision Making in BD

• Business intelligence and analytics
• KPI tracking and performance measurement
• Forecasting market trends

Entrepreneurial Business Development

• Startups and new venture growth strategies
• Investor relations and funding approaches
• Innovation and business model development