Course Module

Commercial Strategy & Business Development

• Developing commercial strategies for business growth
• Market analysis and business forecasting techniques
• Identifying new business opportunities and partnerships
• Commercial risk management and business expansion

Contract Management & Negotiation

• Essentials of contract law and key contractual terms
• Contract negotiation tactics and techniques
• Managing contract execution and compliance
• Resolving disputes and conflicts in commercial agreements

Sales & Account Management

• Advanced sales techniques and strategies
• Account management skills for long-term client retention
• Cross-selling and upselling strategies in B2B environments
• Customer relationship management (CRM) for commercial success

Commercial Finance & Cost Management

• Managing pricing strategies and cost control in commercial operations
• Understanding financial statements and profitability analysis
• Budgeting, forecasting, and commercial risk assessment
• Profitability optimization through cost-cutting measures

Commercial Leadership & Team Management

• Leadership skills for managing commercial teams
• Performance management and goal setting in commercial roles
• Motivating teams to achieve sales and business development goals
• Conflict resolution and collaboration across departments

Marketing & Brand Management for Commercial Professionals

• Developing and implementing marketing strategies for business success
• Brand positioning, marketing communications, and customer targeting
• Digital marketing trends and social media strategies
• Measuring ROI and performance metrics for marketing campaigns

Supply Chain & Logistics Management for Commercial Operations

• Managing logistics and supply chain networks for commercial success
• Inventory management and stock control techniques
• Supply chain optimization and cost reduction strategies
• Supplier negotiations and managing commercial relationships

International Trade & Export Management

• Understanding international trade regulations and export compliance
• Cross-border negotiations and logistics management
• Import-export documentation and tariff regulations
• Developing global trade strategies and entering new markets